Changelog
What's shipped, most recent first.
November 11, 2026
- New: the morning email. Turn it on in Settings to get yesterday's sales, orders and ad spend against the same day last week, every morning, in your store's own timezone. Free plan included.
November 4, 2026
- Free now covers your Shopify numbers; connecting an ad channel starts a 14-day Growth trial. Stores already on Free keep Meta through the end of 2026.
October 3, 2026
- Added a Free plan: every store gets Home, Channels, and Recommendations with one ad channel the moment it installs, no card needed.
- Paid plans are now Growth and Pro, each with a 14-day free trial.
September 3, 2026
- Added Terms of Service, FAQ, and Getting Started pages.
- Introduced a dedicated support address, support@usemarginal.com.
August 31, 2026
- Redesigned Executive Summary to read like an actual report, not a flat page of text.
August 26, 2026
- Added Google Ads, TikTok Ads, and Pinterest Ads support.
- Launched Executive Summary and a real Ask Analyst chat.
- Introduced Starter, Growth, and Pro pricing.
- Stopped collecting customer names and email addresses -- Marginal never needed them.